About This Business
About This Business
Associated Bank is a financial institution that offers a wide range of banking solutions to fit various lifestyles. With three checking account solutions, customers can start saving or grow their existing funds with as little as $10. The bank also provides easy online applications for fixed, adjustable, and government loans, allowing customers to turn their home equity into opportunities with payments as low as interest-only. Associated Bank has been recognized as the #1 bank for Retail Banking Customer Satisfaction in the Upper Midwest Region in 2024 by J.D. Power. The bank's Visa Platinum Card offers rewards, convenience, and security, along with special intro rates. Customers can also access loans of up to $25,000 for their immediate needs. Associated Bank prioritizes customer care, with a dedicated team available to assist with existing account queries, digital banking, debit card needs, and more. The bank's services include scheduling meetings with bankers to discuss finances, goals, and personalized solutions. Whether it's opening a new account, reviewing savings and credit, or exploring home equity loan options, Associated Bank is committed to providing helpful and personalized support to its customers. With a strong focus on customer satisfaction and a wide range of financial products, Associated Bank aims to be the go-to banking partner for individuals and businesses in the Upper Midwest Region.
Customer Review
Underwhelming Experience with Overpromised Services
I recently opened a checking account with Associated Bank, expecting a seamless and personalized experience, given their touted #1 ranking in Retail Banking Customer Satisfaction. Unfortunately, my encounter was a resounding disappointment. The online application process was cumbersome, with multiple steps and unclear instructions, making it difficult to navigate. When I attempted to contact their dedicated customer care team for assistance with my debit card, I was met with long wait times and unhelpful representatives who seemed more interested in upselling their services than addressing my concerns. The Visa Platinum Card rewards and security features, while appealing, were overshadowed by the lack of transparency regarding interest rates and fees. I was particularly disheartened by the inflexibility of their loan options, which failed to cater to my specific financial needs. Despite their claims of prioritizing customer care and providing personalized support, I felt like just another statistic in their vast customer base. The scheduling meetings with bankers, intended to discuss finances and goals, felt more like sales pitches than genuine consultations. Overall, my experience with Associated Bank was underwhelming, and I would caution potential customers to carefully weigh their options before committing to their services.
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