Alara Cellars

About This Business

Alara Cellars is a unique winery that brings together two distinct passions: wine and fashion. The brainchild of its founder, Alara Cellars was inspired by the desire to harmonize these two loves, resulting in a brand that is as much about the art of fashion as it is about the craft of winemaking. At the heart of Alara Cellars is the belief that good wine completes a conversation and a friendship, and it's the label that completes the brand's image and connection to fashion. The winery's founder, in collaboration with fashion designer Malene Grotrian, handcrafts each wine and directs the art of fashion to create a harmonious show, dubbed 'Vin à la mode.' This approach ensures that every bottle of Alara wine is not just a drink, but an experience that combines rich flavors with deep artistic beauty. The labels of Alara wines feature water-colored fashion illustrations that personify the flavor and ingredients of each wine, with the cover model's personality, attitude, and dress designed to embody the unique characteristics and composition of the wine. Malene Grotrian, the artist behind these illustrations, brings her extensive background in fine art and fashion design to the table, having honed her skills in watercolor and acrylic painting before pursuing a career in fashion design. With a childhood dream of becoming a fashion designer, Malene's path has been a journey of weaving fashion and art together, and her collaboration with Alara Cellars is a testament to this passion. The winery's commitment to quality and craftsmanship is evident in every aspect of its operations, from the careful selection of ingredients to the meticulous attention to detail in the winemaking process. As a result, Alara wines are composed to provide a wonderful expression of the fruit, enhanced by artistic renderings of fashion that complement the taste of each sip. Whether you're a wine connoisseur or simply someone who appreciates the beauty of fashion and art, Alara Cellars invites you to experience the unique world of 'Vin à la mode,' where every bottle is a masterpiece that combines the best of both worlds. Located in the heart of Morgan Hill, California, Alara Cellars is open daily from 12:00 to 6:00 PM, offering visitors the opportunity to taste its exquisite wines and experience the brand's unique blend of fashion and art. With its rich flavors, artistic beauty, and commitment to craftsmanship, Alara Cellars is a must-visit destination for anyone who loves wine, fashion, and art.