About This Business

Genius Premium Craft is a unique online retailer specializing in a wide range of DIY craft kits, including doll making, felting, sewing, and pottery. Their extensive product line features an array of kits designed to cater to various interests and skill levels, from beginner-friendly projects like greeting card crafts and macrame to more complex endeavors such as fibre art and self-care kits. One of the standout aspects of Genius Premium Craft is its emphasis on storytelling and tradition, as seen in its 'A New Year's Tale' book and kits, which revolve around the forgotten Old World tradition of Nancy New Year. This tale, developed by Pamela Publicover-Brouwer and illustrated by Jeffrey Domm, with rhymes by RC Shaw, introduces readers to a magical world of adventure and friendship, perfect for starting new family traditions. The company's commitment to providing high-quality, engaging products is evident in the detailed descriptions and variety of its kits, including DIY sewing kits for animals like pandas, raccoons, and geese, as well as felting kits for kittens and rabbits. Additionally, Genius Premium Craft offers a selection of holiday greeting cards paired with DIY ornaments, such as the Canadian Hockey Bear and the Maud Lewis-inspired felt black cat, showcasing the company's ability to blend tradition with contemporary crafting trends. With its diverse range of products and focus on storytelling, Genius Premium Craft aims to inspire creativity and bring people together through the joy of crafting. Whether you're a seasoned crafter or just starting out, Genius Premium Craft has something for everyone, making it an excellent destination for those looking to explore their creative side or gift a unique experience to loved ones.