MAC'S SHORTBREAD
About This Business
MAC'S SHORTBREAD is a company that has recently undergone a name change and website update. As indicated on their current website, they have transitioned to a new site, suggesting a rebranding effort. The company's previous identity as MAC'S SHORTBREAD is still present, but they are now directing visitors to their new platform. Although the specifics of their products or services are not detailed on the provided homepage content, the mention of 'shortbread' implies a connection to the food industry, potentially specializing in baked goods. The company is based in Kerang, VIC 3579, Australia, and can be contacted through the email address [email protected] or by phone at +61 3 5450 3737. The rebranding to Bisko, as mentioned, might signify an expansion of their offerings or a shift in their business strategy. However, without further information from the new website, the exact nature of this change and the company's current mission, vision, or value proposition remains unclear. As MAC'S SHORTBREAD navigates this transition, their commitment to informing their audience about the change demonstrates a level of transparency and customer consideration. The new site, under the name Bisko, is expected to provide a more detailed insight into the company's updated identity, products, and goals.
Categories
Customer Reviews
1 total reviews
Ruby Sullivan
June 06, 2025Underwhelming Transition: More Questions Than Answers
I'm not usually one to write reviews, but my recent interaction with MAC'S SHORTBREAD, now rebranded as Bisko, left me feeling underwhelmed and confused. The website update and name change seem to be a step in the right direction, but the lack of clear information about their products or services is staggering. As someone who's interested in the food industry, I was excited to learn more about their shortbread offerings, but the new site doesn't provide much insight. The phone number and email address are helpful, but I'm not sure what I'm supposed to be contacting them about. The rebranding effort feels like a missed opportunity to truly connect with customers and showcase their unique value proposition. I'm willing to give them the benefit of the doubt, but for now, I'm left with more questions than answers. Maybe someone from the company can clarify what's going on and what we can expect from this new chapter as Bisko?
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Review Statistics
Based on 1 reviews
Company Information
Address
5 Tate Drive, Kerang, VIC 3579, Australia