Irina Vasilkova
About This Business
Irina Vasilkova is a seasoned Product Marketing advisor with over 14 years of experience in delivering successful global product launches and go-to-market strategies for top tech and startup companies. With a proven track record of building best-selling products from ideation to launch, Irina is passionate about understanding customers, their behavior, psychology, and the neuroscience behind impactful product insights. As a Managing Director and Product Marketing Consultant, she provides consultancy services on product marketing strategy, consumer and market research, and go-to-market strategy. Her expertise includes leading global product marketing strategy, executing go-to-market plans, and driving cross-functional alignment to enable business growth. Irina has a strong background in managing global product marketing for core platform propositions, translating market insights into impactful positioning, and advocating for advertisers' needs. Her achievements include delivering product strategies that drive growth, optimizing product category architecture, and building high-performing teams. With experience working with notable companies such as Avon, Natura & Co, and L'Oreal, Irina brings a wealth of knowledge and expertise to her consultancy services. Whether it's developing go-to-market plans, conducting market research, or building product roadmaps, Irina is dedicated to helping businesses achieve their goals through effective product marketing strategies. With her extensive experience and passion for understanding customers, Irina Vasilkova is an ideal partner for companies looking to launch successful products and drive business growth.
Customer Reviews
1 total reviews
Roderick Huffman
June 09, 2025Overhyped and Underdelivered: A Disappointing Experience with Irina Vasilkova's Consultancy
I was expecting a lot from Irina Vasilkova's consultancy, given her impressive background and experience in product marketing. Unfortunately, our collaboration was a letdown from start to finish. The go-to-market strategy she developed for our product launch was overly ambitious and failed to account for key market insights. The cross-functional alignment she promised was also lacking, leading to miscommunication and delays within our team. What's more, her approach to understanding customer behavior and psychology felt outdated and didn't quite resonate with our target audience. For a consultancy that prides itself on driving business growth, I was surprised by the lack of innovative solutions and actionable advice. Perhaps Irina's strengths lie in working with larger corporations like Avon or L'Oreal, but for smaller startups or businesses looking for tailored guidance, I'd recommend exploring other options. The experience was not only underwhelming but also felt like a costly experiment. Needless to say, we won't be renewing our contract or recommending Irina Vasilkova's consultancy to our network.
Is this your company?
Take control of your business profile and manage customer reviews.
What you get:
- Manage your business profile
- View all customer reviews
- Option to remove inappropriate reviews
- Priority support
Review Statistics
Based on 1 reviews