BRITA
About This Business
BRITA is a company that offers a more sustainable way to drink water by transforming tap water into great tasting freshly filtered water. With their innovative filters, they aim to reduce the reliance on bottled water and promote a more environmentally friendly lifestyle. According to their research, about 10% of Aussie households use bottled water as their main drinking water source, which they believe is unnecessary given the quality of Australian tap water. However, they also acknowledge that tap water may contain unwanted substances like chlorine, limescale, heavy metals, and sediments, which can affect its taste and quality. To address this, BRITA has developed filters like the MAXTRA PRO Pure Performance filter, which can remove these impurities and provide fresh, filtered water with a capacity of 150L of use. By choosing BRITA, customers can make a difference by saying farewell to bottled water and embracing a more sustainable life. The company's mission is to enhance the flavor of homemade dishes using filtered water and to provide a better tasting drinking water experience. With their products, customers can discover a more sustainable life and turn on the taste by simply turning on the tap. BRITA's product range includes water filter jugs, water filters, water filter bottles, and water filter taps, catering to different customer needs and preferences. By joining the BRITA community, customers can also stay updated on exclusive sales, news, and product offerings, and receive a redemption code for their first purchase. Overall, BRITA is committed to providing innovative solutions for a more sustainable drinking water experience, and their products and mission reflect this commitment.
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Customer Reviews
1 total reviews
Ava Morales
June 06, 2025Farewell to Flavor, Hello to Frustration
I was initially excited to join the BRITA community, hoping to reduce my reliance on bottled water and promote a more sustainable lifestyle. Unfortunately, my experience with their MAXTRA PRO Pure Performance filter has been a letdown. The filter itself is cumbersome to install and replace, and the 150L capacity feels like a joke - I find myself needing to change it every few weeks, which defeats the purpose of convenience. Moreover, the taste of the filtered water, while slightly improved, is still not as fresh as I expected. The real kicker, though, is the customer service. After reaching out about my issues, I was met with automated responses and a general sense of disinterest. It seems like BRITA is more focused on their mission to 'turn on the taste' than actually listening to their customers' concerns. As someone who was genuinely looking to make a positive change, I'm disappointed in the lack of follow-through. Perhaps it's time for BRITA to revisit their approach and prioritize the people who are trying to support their sustainable vision. Until then, I'll be taking my business (and my thirst for better tasting water) elsewhere.
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Review Statistics
Based on 1 reviews