Australian Mass Participation Sporting Events Alliance (AMPSEA)

About This Business

The Australian Mass Participation Sporting Events Alliance, commonly referred to as AMPSEA, was established in May 2020 by a coalition of industry leaders. This group comprised event organizers, suppliers, and supporters who shared a common goal of finding ways to safely resume the delivery of mass participation sporting events amidst the COVID-19 pandemic. As the pandemic subsided, AMPSEA's strategic objectives evolved to encompass a broader range of initiatives aimed at supporting the growth and development of the industry. One of the primary focuses of AMPSEA is to serve as the voice of the industry, engaging with government entities to advocate for the interests of mass participation sporting events. Additionally, AMPSEA is committed to creating and implementing programs designed to aid in the development of the industry, including professional development opportunities for its members. The organization recognizes the importance of networking within the industry and thus hosts an annual National Conference, which brings together key stakeholders, including event organizers, suppliers, venues, service providers, not-for-profit organizations, educational institutions, and both local and central government representatives. Furthermore, AMPSEA strives to enhance the professionalism of the industry through the establishment of accreditation and quality standard education programs. A significant event in AMPSEA's calendar is the National Conference, with the 2025 conference scheduled to take place in Sydney on August 29, immediately preceding the TSC Sydney Marathon. Membership with AMPSEA is seen as a powerful statement of commitment to the Australian mass participation sporting events industry, reflecting the diversity and breadth of the sector. The organization has partnered with ECal to introduce a National Events Calendar, where members can list their events for free, aiming to create a central hub of information for both athletes and event organizers to promote and nurture mass participation sporting events across Australasia. By providing leadership and representation, AMPSEA aims to inspire a world-class events industry. The impact of the pandemic on the industry was significant, with over 8,500 mass participation sporting events being cancelled or postponed. However, the industry has shown resilience in its recovery. Through its initiatives and partnerships, AMPSEA continues to support the rebound of mass participation sporting events, inviting stakeholders to join them at their upcoming events, such as the National Conference, to be part of this growing and vibrant industry.