Arete Beauty Supply

The Void Where a Website Should Be

I'm still trying to wrap my head around the experience I had with Arete Beauty Supply. Their website, which I accessed at http://aretebeautysupply.com/, is a paradox - it exists, yet it doesn't. The message 'Site will be available soon' is a constant reminder of the anticipation and disappointment that comes with it. As someone who was looking forward to exploring their beauty products, I felt like I was standing in front of a locked door, with no key in sight. The 'Maintenance mode is on' notification seemed like a cruel joke, a reminder that even the digital doors were closed. I couldn't help but wonder if this was a reflection of their overall business approach - all promise, no delivery. The address, 115 E Dover St, Easton, MD, 21601-3056, US, seemed like a mere formality, a physical presence that didn't translate to a digital one. I'm not sure what's more disappointing - the fact that the website isn't available or the fact that my expectations were raised, only to be shattered. Perhaps, Arete Beauty Supply, you could take a cue from your own name, which implies excellence and virtue. Until then, I'll be taking my business (and my curiosity) elsewhere.